Learn how Natural Intelligence achieved cash & liquidity excellence while replacing legacy connectivity and reconciliation tools.
Natural Intelligence is a global digital marketing agency that specializes in curating data-driven consumer journeys that drive growth.
Media & Advertising
500+ Employees
Connect & Enrich
Visibility
Forecast
Discover how Statement became the daily navigational tool for the finance leaders of the 500-person company.
- 48 man hours saved monthly on data aggregation, unification, consolidation, and analysis
- 70+ accounts consolidated into one real-time view
"I check my Statement dashboard first thing in the morning, every day. It tells me where we stand, and how we look in the short- and long-term future. It's a critical tool."
Founded in 2009, Natural Intelligence has established itself as a global leader in developing technological platforms that simplify the online decision-making process for consumers. The company’s leading websites, Top10.com and BestMoney.com, connect millions of consumers from over 200 countries with over a thousand top-tier brands worldwide across dozens of different categories — from life insurance, mortgage, and car insurance to VPN providers, food delivery, dating services, and many more.
Natural Intelligence’s comparison websites and other product lines utilize proprietary technology that uses AI and Machine Learning methods to analyze and organize enormous amounts of online consumer information in a personalized, comfortable, and intuitive form. Their websites empower consumers to make easier purchasing decisions while helping brands connect with high-intent audiences, deliver superior returns on their advertising spend, and grow substantially.
Natural Intelligence needed a way to consolidate and analyze financial data across dozens of global accounts in real time
As Director of Treasury, Kobi Morad must ensure he has a constant pulse on the organization’s global cash position.
With the company’s growth, Kobi faced mounting challenges: the volume and complexity of financial data across multiple accounts, currencies, and time zones made cash positioning increasingly time-consuming and error-prone.
Not only were balances constantly changing across Natural Intelligence's many global accounts, but manually gathering this fragmented data and reconciling it in spreadsheets for analysis consumed countless hours.
This issue was amplified by the fact that Natural Intelligence works with vendors and customers with vastly different attributes, including product types, legal entities, regions, time zones, currencies, and exchange rates.
This added layer of complexity resulted in outdated figures by the time the data was assembled and presentation-ready. This meant Kobi and his team often lacked timely insights to support strategic finance and leadership initiatives.
It’s a common frustration. Many corporates operate without the ability to answer the question: How much cash do we have at the moment?
In fact, it’s the top treasury management challenge antagonizing today’s organizations. Deloitte’s 2024 Global Treasury Survey revealed that among all the core activities of the treasury function, the maturity of their cash positioning capabilities is most below average. The report also found this is particularly critical in larger organizations where the complexity of managing cash across global entities and accounts can lead to delays in key financial decisions.
"Our company has significant working capital needs, so it’s critical for us to have accurate cash balance visibility at any point in time across the world, in all accounts, rapidly, effectively, and in real-time."
Statement delivers real-time cash visibility and always up-to-date cash reporting
Kobi and his team partnered with Statement, and got to work using the AI-powered Connect and Enrich module to consolidate and standardize all Natural Intelligence's financial data. Using proprietary AI models, Statement seamlessly pulls in the data from every corporate bank and financial system, and aligns diverse formats and terminology to create a unified, understandable data source that supports both human users and automated systems.
The first major benefit that emerged was the instant bird’s-eye view of their global organization’s cash position.
Statement’s interface provides clear, real-time visibility into totals and transactions across all accounts with single-click filters. It enables Kobi and his team to analyze data by entity, region, currency, industry, vendor, and customer.
Statement’s advanced reporting provided Kobi and his team with actionable insights to optimize their working capital cycles (WCCs). Equipped with additional intelligence not previously accessible, Kobi can now make more confident decisions around cash flow and liquidity. Now, when Natural Intelligence’s leaders have a question about an account balance, they can drill down quickly to view transaction details, audit the total, and quickly understand how those details relate to ERP data.
As a value-add, Statement's product team offered customized enhancements to Kobi's dashboard that were unique for Natural Intelligence. The experts implemented widgets for balance alerts and balances by entity to help Kobi access his most crucial information with a single click. This customer-first approach — uncommon among larger institutions who wouldn't have entertained this request — helped strengthen the partnership between Natural Intelligence and Statement.
"The biggest advantage of Statement is the automation it brings to our treasury management, giving us a single, straightforward dashboard that shows how much cash we have across accounts, currencies, and entities globally. Best of all, the implementation was fast, transparent, and hassle-free."
Achieved cash & liquidity excellence while replacing legacy connectivity and reconciliation tools.
“We’ve saved so much time and money with Statement, but the real value lies in the improved visibility and more effective financial management we now have,” Kobi says. His daily routine of checking the Statement dashboard for the organization’s cash position helps him keep a finger on the pulse of the business at all times — an outcome that’s impossible to quantify.
Here are some measurable results the Natural Intelligence team has achieved with Statement to date:
- 48 man hours saved monthly on data aggregation, unification, consolidation, and analysis
- 70+ accounts consolidated into one real-time view
- Tens of thousands of dollars saved annually on legacy treasury management point products
As he looks to the future, Kobi is most excited about the unique ways Statement’s product team has been able and willing to customize his account just for Natural Intelligence — without extra cost or IT development work. With its custom dashboards and complete bank and financial connectivity, Statement serves as Natural Intelligence's financial operations command center.
"We requested a lot of adjustments to meet our unique visibility needs. The Statement team executed those changes — sometimes on a single phone call. For anyone accustomed to navigating large, bureaucratic, international banks, this level of responsiveness is a game changer."
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